Kibble in the Raw reimagines “kibble” the Primal way so you can nourish your dog’s Primal needs. Our Beef Recipe is made with grass-fed beef and other thoughtfully selected, premium, and raw ingredients. Crafted entirely of freeze-dried bites, this recipe delivers optimized nutrition and digestibility in the same scoop-and-serve feeding experience as kibble. It's lighter and more dense than traditional kibble, so you get more feedings out of every pound of food.